Privacy

Introduction and Overview

We have written this privacy statement (version 01.03.2023-312429758) in order to provide you with the most current information available to you, as required by the Primary Data Protection Regulation (EU) 2016/679 and applicable national laws, to explain which personal data (data for short) we as data controller – and the processors we commission (e.g. Provider) – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.

Data protection statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. In this way, we provide information in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by providing the most concise, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. You will of course also find our contact details in the imprint.

Scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online stores) that we operate

 

• Social media presences and email communication

 

• Mobile apps for smartphones and other devices

 

In short: The privacy policy applies to all areas in which personal data is processed in the company via the aforementioned channels in a structured manner. If we enter into legal relationships with you outside of these channels, we will inform you separately as appropriate.

Legal bases

In the following privacy statement, we provide transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
. As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.

We are not responsible for the processing of personal data.

We will only process your data if at least one of the following conditions applies:

1. consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
2. contract (Article 6(1) lit. b DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a sales contract with you, we need personal information in advance.
3. Legal obligation (Article 6(1) lit. c DSGVO): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
4. Regitimate Interests (Article 6(1) lit. f DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.

Further conditions such as the exercise of recordings in the public interest and exercise of official authority and the protection of vital interests do not occur with us as a rule. Insofar as such a legal basis should nevertheless be relevant, this is shown at the appropriate place.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
• In Germany, the Federal Data Protection Act, in shortBDSG, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact-data-responsible

If you have any questions regarding data protection or the processing of personal data, please find below the contact details of the person or body responsible:
WebAppz IT-Consulting GmbH
Sportfeldstrasse 8, 63808 Haibach, Germany.
Authorized to represent: Stefan Diener
Email: info@webappz.de
Imprint: https://united-links.com/pages/imprint 

Storage duration

That we store personal data only as long as it is absolutely necessary for the provision of our services and products is a general criterion with us. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

Pursuant to Articles 13, 14 of the GDPR, we inform you about the following rights you are entitled to in order to ensure fair and transparent processing of data:

• According to Article 15 of the GDPR, you have the right to information about whether we are processing data about you. If this is the case, you have the right to receive a copy of the data and to know the following information:
  • for what purpose we are processing;
  • the categories, that is, the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data will be stored;
  • the existence of the right to rectify, erase or restrict processing and the right to object to processing;
  • that you can lodge a complaint with a supervisory authority (links to these authorities are provided below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically analyzed to arrive at a personal profile of you;
• You have a right to rectify data according to Article 16 of the GDPR, which means that we must put data right if you find errors.
• According to Article 17 of the GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you are allowed to request that your data be deleted.
• According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it further.
• According to Article 20 DSGVO, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 DSGVO, you have the right to object, which entails a change in processing after enforcement.
  • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.
  • If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may not use your data thereafter for direct marketing.
  • If data is used to conduct profiling, you may object to this type of data processing at any time. We may not use your data for profiling thereafter.
• Under Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example profiling).
• According to Article 77 of the GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above with us!

If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:

Bavaria Data Protection Authority

State Commissioner for Data Protection: Prof. Dr. Thomas Petri
Address: Wagmüllerstr. 18, 80538 Munich
Phone number: 089/21 26 72-0
Email address: poststelle@datenschutz-bayern.de
Website: https://www.datenschutz-bayern.de/

Cookies

Cookies summary ???? Affected parties: website visitors . ???? Purpose: depending on the particular cookie. More details can be found below or from the manufacturer of the software that sets the cookie. ???? Processed data: Depending on the cookie used in each case. More details can be found below or at the manufacturer of the software that sets the cookie. ???? Storage period: depending on the particular cookie, can vary from hours to years . ⚖️ Legal basis: Art. 6 para 1 lit. a DSGVO (Consent), Art. 6 para 1 lit.f DSGVO (Legitimate Interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

This is what cookie data can look like, for example:

Name: _ga
Value: GA1.2.1326744211.152312429758-9
Purpose: Distinguishing website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

• A minimum of 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

 

What types of cookies are there?

The question of which cookies we use in particular depends on the services we use and is clarified in the following sections of the Privacy Policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

We can distinguish 4 types of cookies:

Necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, it needs these cookies when a user puts a product in the shopping cart, then continues surfing on other pages and only later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.

Purpose cookies
These cookies collect info about user behavior and whether the user gets any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes, or form data are stored.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the particular cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the data processed or stored as part of the following privacy policy.

How long will the cookies be stored?

The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also below “Right of objection”). Furthermore, cookies based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.

Right of objection – how can I delete cookies?

How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome.

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: delete and manage cookies.

Microsoft Edge: Deleting and Managing Cookies

If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or “disable cookies Chrome” in the case of a Chrome browser.

Rechtsgrundlage

Since 2009, there are the so-called "cookie guidelines". This states that storing cookies requires consent (Article 6 (1) lit. a DSGVO) from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).

For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.

In so far as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.

In the following sections you will be informed in more detail about the use of cookies, provided that software used cookies.

Cusomer data

Customer Data Summary ???? Data subjects: customers or business and contractual partners . ???? Purpose: Provision of the contractually or pre-contractually agreed services including related communication ???? Processed data: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject of the contract), IP address, order data ???? Storage period: the data is deleted as soon as it is no longer necessary for the provision of our business purposes and there is no legal obligation to retain it. ⚖️ Legal basis: Legitimate interest (Art. 6 para 1 lit. f DSGVO), contract (Art. 6 para 1 lit. b DSGVO)

What is customer data?

In order to provide our service or contractual services, we also process data of our customers and business partners. Among these data are always personal data. Customer data is all information that is processed on the basis of a contractual or pre-contractual cooperation in order to be able to provide the services offered. Customer data is therefore all collected information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is enough here, but if you purchase a product or service, for example, we also need data such as name, address, bank details or contract data. We also use the data subsequently for marketing and sales optimization, so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to come to us at any time with a question about our offers, and for that we need at least your e-mail address.

What data is processed?

Which data exactly are stored, can be reproduced at this point only by means of categories. This is because it always depends on what services you receive from us. In some cases, you simply give us your e-mail address so that we can, for example, get in touch with you or we can answer your questions. In other cases, you purchase a product or service from us and for this we need significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data we receive from you and process:

• Name
• contact address
• E-Mail-Adresse
• Phone number
• date of birth
• Payment details (invoices, bank details, payment history, etc.)
• Contract data ( term, content)
• Use data (websites visited, access data ect.)
• Metadata (IP address, device information)

 

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes, and the data is also not necessary for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the statute of limitations is usually 3 years, although longer periods are possible in individual cases. Of course, we also comply with the statutory retention obligations. Your customer data will most certainly not be passed on to third parties unless you have explicitly given your consent to do so.

Legal basis

Legal basis for the processing of your data are Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. b DSGVO (contract or pre-contractual measures), Art. 6 para 1 lit. f DSGVO (legitimate interests) and in special cases (e.g. medical services) Art. 9 para 2 lit. a. DSGVO (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. DSGVO. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 (2) lit. h. DSGVO. If you voluntarily provide data of the special categories, the processing is based on Art. 9 (2) lit. a. DSGVO.

Registration

Registration Summary ???? Affected: Any person who registers, creates an account, logs in, and uses the account. ???? Processed data: Email address, name, password and other data collected in the course of registration, login and account use. . ???? Purpose: Providing our services. Communication with customers in connection with the services.. ???? Storage period: Sas long as the company account associated with the texts exists and then usually 3 years. ⚖️ Legal basis: Art. 6 para 1 lit. b DSGVO (Contract), Art. 6 para 1 lit. a DSGVO (Consent), Art. 6 para 1 lit. f DSGVO (Legitimate Interests)

When you register with us, it may come to the processing of personal data, provided that you enter data with personal reference or data such as the IP address is collected in the course of processing. What we mean by the rather unwieldy term "personal data", you can read below..

Please only enter data that we need for registration and for which you have the release of a third party, if you are registering on behalf of a third party. If possible, use a secure password that you do not use anywhere else and an email address that you check regularly..

In the following we inform you about the exact way we process your data, because we want you to feel comfortable with us!

What is registration?

When you register with us, we take certain information from you and later allow you to easily sign up online with us and use your account with us. Having an account with us has the advantage that you don't have to re-enter everything every time. Saves time, effort and ultimately prevents errors in the provision of our services..

Why do we process personal data?

In a nutshell, we process personal data to enable the creation and use of an account with us.
If we didn't do this, you would have to enter all the data each time, wait for us to approve it and enter it all again. We and many, many customers would not like that. How would you find that?

What data is processed?

All the data you provided during the registration process, enter during the registration process, or enter during the management of your data in the account.

When you register, we process the following types of data:

• First name.
• Nachname
• Email address
• Firmenname
• Street + house number
• Residence
• ZIP code
• Land

When you log in, we process the data you enter during the login process such as username and password and data collected in the background such as device information and IP addresses.

When you use an account, we process data that you enter during account use and that is created in the course of using our services.

Storage duration

We store the entered data at least for as long as the account linked to the data exists and is used with us, as long as contractual obligations exist between us and, if the contract ends, until the respective claims arising from it are time-barred. In addition, we store your data as long as and to the extent that we are subject to legal obligations to store it. Thereafter, we retain accounting records pertaining to the contract (invoices, contract documents, account statements, etc.) as well as other relevant business records for the legally prescribed period (usually several years).

Right of objection

You have registered, entered data and want to revoke the processing? No problem. As you can read above, the rights under the General Data Protection Regulation also exist during and after registration, login or account with us. Contact the data protection officer above to exercise your rights. If you already have an account with us, you can easily view or manage your data and texts in the account..

Legal basis

By carrying out the registration process, you are entering into a pre-contractual agreement with us to enter into a contract of use via our platform (although this does not automatically give rise to an obligation to pay). Syou invest time to enter data and register and we provide you with our services after logging into our system and viewing your customer account. We also fulfill our contractual obligations. Finally, we need to keep registered users informed of important changes by email. Thus, Art. 6 para. 1 lit. b DSGVO (performance of pre-contractual measures, fulfillment of a contract) applies.

In addition, if necessary, we also obtain your consent, for example, if you voluntarily provide more than the absolutely necessary data or we may send you advertising. Art. 6 para. 1 lit. a DSGVO (consent) thus applies.

We also have a legitimate interest in knowing who we are dealing with in order to contact you in certain cases. In addition, we need to know who is using our services and whether they are being used in the way our Terms of Use specify, so Art. 6(1)(f) DSGVO (Legitimate Interests) applies.

Note: the following sections are to be ticked by users (as required)

Registration with clear name.

Because in business we need to know who we are dealing with, registration is only possible with your real name (clear name) and not with pseudonyms.

Registration with pseudonyms.

Pseudonyms can be used during registration, which means that you do not have to register with us using your real name. This ensures that your name can not be processed by us. 

Storage of IP address.

In the course of registration, login and account usage, we store the IP address in the background for security reasons in order to be able to determine lawful usage.

Public Profile.

User profiles are publicly visible, which means that you can see parts of your profile on the Internet without entering your username and password.

2-factor authentication (2FA)

A two-factor authentication (2FA) provides additional security when logging in, as it prevents you from logging in without a smartphone, for example. This technical measure to secure your account thus protects you from the loss of data or unauthorized access even if username and password would be known. Which 2FA is used, you will find out during registration, login and in the account itself.

Web Analytics Introduction

Web Analytics Privacy Policy Summary ???? Data subjects: website visitors . ???? Purpose: Evaluation of visitor information for the optimization of the web offer. ???? Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found at the respective web analytics tool used. . ???? Storage duration: depending on the web analytics tool used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, called web analytics or web analysis for short. This involves collecting data that the respective analytic tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

 

Why do we run web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand we want to make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.

What data is processed?

What data exactly is stored depends, of course, on the analysis tools used. But as a rule, for example, what content you view on our website, which buttons or links you click, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.

 

In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. If it is required by law, such as in the case of accounting, this storage period may be exceeded.

 

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

 

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (Consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). We use the tools nevertheless only insofar as they have given consent.

 

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read the privacy statements of the respective tools.

Information on specific web analytics tools, you can get – if available – in the following sections.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find Facebook's data processing terms and conditions, which comply with the standard contractual clauses, at https://www.facebook.com/legal/terms/dataprocessing.

To learn more about the data processed through the use of Facebook Conversions API, please see the Privacy Policy at https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary ???? Data subjects: website visitors . ???? Purpose: Evaluation of visitor information for the optimization of the web offer. ???? Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below in this privacy policy. . ???? Storage duration: depending on the properties used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Google Analytics?

We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.

Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.

 

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to:.

• Target group reports: via target group reports we get to know our users better and know more precisely who is interested in our service.
• Display reports: display reports allow us to analyze and improve our online advertising more easily.
• Acquisition reports: acquisition reports give us helpful information on how to attract more people to our service.
• Behavior reports: this tells us how you interact with our website. We can track which path you take on our site and which links you click on.
• Conversion reports: conversion is the name given to a process where you take a desired action based on a marketing message. For example, when you go from a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always find out immediately what is currently happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. Google Analytics statistics and data help us achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.

To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

 

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur when required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152312429758-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years

 

Name: _gid
Value:2.1687193234.152312429758-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

 

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year

 

Name: __utma
Value:1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

 

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

 

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

 

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
. Expiration date: After closing the browser

 

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertising circuit.
. Expiration date: after 6 months

 

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years

 

Note: This enumeration cannot claim to be complete, as Google is always changing their choice of cookies as well.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. About heatmaps you can see exactly those areas that you click. So we get information where you are "on the road" on our site.

Session duration: Google refers to session duration as the amount of time you spend on our site without leaving. If you have been inactive for 20 minutes, the session will end automatically.

Bounce rate (English: bounce rate): Bounce rate is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or make an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form, so that no unique assignment is possible.

Location: About the IP address, the country and your approximate location can be determined. This process is also called IP- location determination.

Technical information: Technical information includes your browser type, internet service provider, or screen resolution.

Source of origin: Google Analytics respectively we are of course also interested in through which website or which advertisement you came to our site.

Other data are contact details, any ratings, playing media (for example, if you play a video through our site), sharing content via social media or adding to your favorites. This list does not claim to be exhaustive and is only intended to provide a general orientation of the data storage by Google Analytics.

.

How long and where is the data stored?

Google has their servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centers are located here:https://www.google.com/about/datacenters/locations/?hl=de.

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low nonetheless.

The data retention period depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. After that, your user data will be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this:

• Deletion after 14 months
.
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period.

 

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is an amalgamation of individual data into a larger entity.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on will only disable data collection by Google Analytics.

 

If you basically want to disable, delete or manage cookies, you can find the corresponding links to the respective instructions of the most popular browsers under the section "Cookies".

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.

In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics insofar as you have given your consent.

 

Google also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

 

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which reference the Standard Contractual Clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Order-processing-contract (AVV) Google Analytics

We have concluded an order processing agreement (AVV) with Google in accordance with Article 28 of the General Data Protection Regulation (DSGVO). What an AVV exactly is and especially what must be included in an AVV, you can read in our general section "Order processing agreement (AVV)"

 

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data they receive from us according to our instructions and must comply with the GDPR. The link to the Order Data Processing Terms and Conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/.

Google Analytics reports on demographic characteristics and interests

We have turned on promotional reporting features in Google Analytics. The Demographic Characteristics and Interests reports include information about age, gender, and interests. This allows us – to get a better picture of our users without being able to assign this data to individual persons –. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using your Google Account activity and information under "Advertising Settings" on https://adssettings.google.com/authenticated by checking the box.

Google Analytics E-commerce Measurement

We also use the Google Analytics e-commerce measurement web analytics tool for our website. This allows us to very accurately analyze how you and all of our other customers interact on our website. E-commerce measurement is mainly about buying behavior. Based on data obtained, we can adapt and optimize our service to your wishes and your expectations. Likewise, we can target our online advertising efforts more effectively so that only people who are also interested in our products or services see our ads. E-commerce measurement records, for example, which orders were placed, how long it took you to purchase the product, what the average order value is, or even how high the shipping costs are. All of this data can be captured and stored under a specific ID.

Google Analytics in consent mode

Depending on your consent, personal data about you will be processed by Google Analytics in the so-called consent mode (or "Consent Mode"). You can choose whether or not to consent to Google Analytics cookies. By doing so, you also choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to play out targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and thus no user profile of you is created. You can also only consent to statistical measurement. In this process, no personal data is processed and consequently not used for advertisements or advertising measurement results.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive at the Google Analytics data collection network and before any storage or processing of the data takes place.

For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.

Email Marketing Introduction

Email marketing summary ???? Affected parties: newsletter subscribers . ???? Purpose: direct advertising by e-mail, notification of system-relevant events ???? Data processed: Entered data during registration but at least the e-mail address. More details on this can be found at the respective e-mail marketing tool used. ???? Storage period: duration of the existence of the subscription . ⚖️ Legal basis: Art. 6 para 1 lit. a DSGVO (consent), Art. 6 para 1 lit. f DSGVO (legitimate interests)

What is email marketing?

To keep you up to date, we also use the option of email marketing. In this process, if you have agreed to receive our e-mails or newsletters, data from you will also be processed and stored. E-mail marketing is a sub-area of online marketing. This involves sending news or general information about a company, products or services by e-mail to a specific group of people who are interested in them.

If you want to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do this, you fill out an online form and send it off. However, it may also happen that we ask you for your salutation and your name, for example, so that we can also write to you personally.

In principle, signing up for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail via which you confirm the newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool we use logs each individual subscription. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of the registration confirmation and your IP address are stored. In addition, it is also logged when you make changes to your stored data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. For this purpose, we use, among other things, e-mail marketing – often referred to as just “newsletter” – as an essential part of our online marketing. If you agree to it or it is permitted by law, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent emails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

What data is processed?

When you become a subscriber to our newsletter through our website, you confirm by email to join an email list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section “Automatic data storage”. We record your consent form so that we can always prove that this complies with our laws.

Duration of data processing

If you unsubscribe your email address from our email/newsletter distribution list, we may store your address for up to three years based on our legitimate interests so that we can still prove your consent at the time. We may only process this data if we need to defend ourselves against any claims.

However, if you confirm that you have given us your consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to the consent, we reserve the right to store your email address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your e-mail address.

Right of objection

You have the option to cancel your newsletter subscription at any time. To do so, you simply need to revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really cannot find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.

Legal basis

The sending of our newsletter is based on your consent (Article 6 para 1 lit a DSGVO). This means that we may only send you a newsletter if you have actively registered for it beforehand. If applicable, we may also send you advertising messages, provided that you have become our customer and have not objected to the use of your e-mail address for direct advertising.

 

For information about specific email marketing services and how they process personal data, please refer to – the following sections, if any.

 

Mailjet Privacy Policy

We use Mailjet on our website, a service for our email marketing. The service provider is the German company Mailjet GmbH, Alt-Moabit 2, 10557 Berlin, Germany.

To learn more about the data processed by using Mailjet, please see the Privacy Policy at https://www.mailjet.com/de/rechtliches/datenschutzerklaerung/.

SendGrid privacy policy

We use SendGrid, an e-mail delivery service, on our website. The service provider is the American company Twilio Inc, 889 Winslow St, Redwood City, California 94063, USA.

SendGrid processes data from you in the USA, among other places. We point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of the data processing.

As a basis for data processing in the case of recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there uses SendGrid so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, SendGrid to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the United States. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Data Processing Addendum, which corresponds to the standard contractual clauses, can be found at https://www.twilio.com/legal/data-protection-addendum.

You can learn more about the data processed through the use of SendGrid by reading the Privacy Policy on https://www.twilio.com/legal/privacy.

Social Media Introduction

Social Media Privacy Policy Summary ???? Data subjects: visitors to the website . ???? Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising ???? Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. . You can find more details about this with the respective social media tool used. ???? Storage duration: depending on the social media platforms used . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is social media?

In addition to our website, we are also active in various social media platforms. This may involve processing data from users so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presences allow us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also enables the platforms to present you with tailored advertisements. Mostly, cookies are set in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 DSGVO. Insofar as this is the case, we point this out separately and work on the basis of an agreement in this regard. The essence of the agreement is then reproduced below with the platform concerned.

Please note that when using the social media platforms or our built-in elements, data may also be processed from you outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. This may make it less easy for you to claim or enforce your rights with respect to your personal data.

 

What data is processed?

What data exactly is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile with the visited social media channel and are logged in, data can be linked to your profile.

All data that is collected via a social media platform is also stored on the servers of the providers. Thus, only the providers also have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by the social media providers and how you can object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information about it. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with our own user data is already deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third parties such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, if consent is given, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. We use the tools nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

 

You can learn more about specific social media platforms – if available – in the following sections.

Facebook privacy policy

Facebook privacy policy summary ???? Data subjects: visitors to the website . ???? Purpose: Optimization of our service . ???? Processed data: Data such as customer data, user behavior data, information about your device and your IP address . More details on this can be found below in the privacy policy. ???? Retention period: until the data is no longer useful for Facebook's purposes . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

 

If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been embodied in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obligated to forward it to Facebook.

In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have chosen to call them simply Facebook Tools. Among them are:

• Facebook Pixel
• Social plug-ins (such as the "Like" or "Share" button)
• Facebook login
• Account Kit
• APIs (application programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users suitable ads, Facebook needs information about people's wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number, and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, it undergoes a process called "hashing." This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. By "event data" we mean the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

To be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, privacy, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. You can also learn general information about Facebook cookie use at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread around the world where its data is stored. However, customer data is deleted within 48 hours after it is matched with its own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

Complete deletion of data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Disable and delete”.

4) Now select "Delete account" and then click "Next and delete account"

5) Now enter your password, click "Next" and then click "Delete Account"

 

The storage of data that Facebook receives via our site is done, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether to allow it or not.

Legal basis

If you have consented that data from you can be processed and stored by embedded Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners. We use the tools nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook's privacy policy or cookie policy.

Facebook also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook Data Processing Terms, which comply with the Standard Contractual Clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we've given you a better understanding of the most important information about how Facebook tools are used and how data is processed. If you want to learn more about how Facebook uses your data, we encourage you to review the data policies at https://www.facebook.com/about/privacy/update.

Instagram privacy policy

Instagram privacy policy summary ???? Data subjects: visitors to the website . ???? Purpose: Optimization of our service . ???? Processed data: Data such as user behavior data, information about your device, and your IP address . You can find more details about this below in the privacy policy. ???? Storage period: until Instagram no longer needs the data for their purposes . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Instagram?

We have included features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram is part of Meta Platforms Inc, we draw our information from Instagram's policies on the one hand, but also from Meta's privacy policy itself on the other.

Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is that social media platform that has really gone through the roof in recent years. And of course, we have responded to this boom as well. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services get our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your desires and interests. It is important to note that these reports do not identify you personally.

What data does Instagram store?

When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. These customer data will only be transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is matched with the data Instagram already has from you.

Through small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you yourself have an Instagram account, different amounts of data are stored.

We assume that Instagram's data processing works the same as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching), this data is deleted again or anonymized. Although we have intensively studied the data processing of Instagram, we can not say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year

 

Name:mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offerings on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the session ends

 

Name: fbsr_312429758124024
Value:none specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after session ends

 

Name: rur
Value:ATN
Purpose: This is an Instagram cookie that provides functionality on Instagram.
Expiration date: after the end of the session

 

Name: urlgen
Wert: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312429758”
Purpose of use: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session

 

Note: We can not claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data is processed in compliance with its own data policy. Your data is distributed on Facebook servers around the world, in part for security reasons. Most of these servers are located in the U.S.

 

How can I delete my data or prevent it from being stored?

Thanks to the Basic Data Protection Regulation, you have the right to access, transfer, correct and delete your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you have to delete your Instagram account permanently.

 

And this is how deleting your Instagram account works:

First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will get to the company's website. On the website, click "Manage your account" and then click "Delete your account."

When you delete your account altogether, Instagram deletes posts such as your photos and status updates. Information that other people have shared about you is not part of your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily through cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

 

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal bases

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners. We use the integrated social media elements nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Instagram or Facebook also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU as well. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses here, among other places: https://germany.representation.ec.europa.eu/index_de.

We have tried to bring you closer to the most important information about Instagram's data processing. Auf https://help.instagram.com/519522125107875
you can take an even closer look at Instagram's data policies.

Pinterest privacy policy

Pinterest privacy policy summary ???? Data subjects: visitors to the website . ???? Purpose: Optimization of our service . ???? Processed data: Data such as user behavior data, information about your device, your IP address and search terms . More details about this can be found below in the privacy policy. ???? Storage period: until Pinterest no longer needs the data for its purposes . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (legitimate interests)

What is Pinterest?

We use buttons and widgets of the social media network Pinterest, of the company Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA on our site. For the European region, the Irish company Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects.

Pinterest is a social network that specializes in graphical representations or photographs. The name is composed of the two words "pin" and "interest". Users can share various hobbies and interests via Pinterest and view the respective profiles with images openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and still this social media platform is one of the most visited and appreciated platforms. Pinterest is especially suitable for our industry because the platform is primarily known for beautiful and interesting images. That's why we are naturally also represented on Pinterest and want to showcase our content accordingly away from our website. The data collected can also be used for advertising purposes, so that we can show advertising messages to precisely those people who are interested in our services or products.

What data is processed by Pinterest?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities performed on it (for example, when you click the bookmark or pin button), search history, date and time of the request and cookie and device data. When you interact with an embedded Pinterest feature, cookies that store various data may also be set in your browser. Mostly, the log data mentioned above, preset language settings, and clickstream data are stored in cookies. By clickstream data, Pinterest means information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected through our site may be added to your account and used for advertising purposes. When you interact with our embedded Pinterest features, you are usually redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Purpose: The cookie is used for authentication. In it, for example, a value such as your “username” can be stored. 
Expiration date: after one year

 

Name: _pinterest_referrer
Value: 1
Purpose: The cookie stores that you reached Pinterest through our website. Thus, the URL of our website is stored.
Expiration date: after session end

 

Name: _pinterest_sess
Value: ...9HRHZvVE0rQlUxdG89
Purpose:The cookie is used to log in to Pinterest and contains user IDs, authentication tokens, and timestamps.
Expiration date: after one year

Name: _routing_id
Wert: “8d850ddd-4fb8-499c-961c-77efae9d4065312429758-8”
Purpose: The cookie contains an assigned value that is used to identify a specific routing destination.
Expiration date: after one day

Name: cm_sub
Value: denied
Purpose: This cookie stores a user ID and timestamp.
Expiration date: after one year

Name: csrftoken
Wert: 9e49145c82a93d34fd933b0fd8446165312429758-1
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more exactly.
Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Purpose: We have not yet been able to find out any more detailed information about this cookie.
Expiration date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the company's purposes. As soon as the data storage is no longer necessary, for example, to also meet legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data may also be stored on American servers.

Right of objection

You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.

Since embedded Pinterest elements may use cookies, we also recommend that you read our general privacy policy on cookies. To learn exactly what data of yours is stored and processed, you should read through the privacy statements of the respective tools.

Legal basis

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners. Nevertheless, we use the tool only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

 

Pinterest also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be accompanied by various risks to the legality and security of data processing.

 

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Pinterest uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

For more information on Pinterest's standard contractual clauses, see https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

We have tried to bring you closer to the most important information about Pinterest's data processing. You can go to https://policy.pinterest.com/de/privacy-policy to learn even more about Pinterest's data policies.

.

Snapchat privacy policy

We also use the instant messaging service Snapchat. The service provider is the American company Snap Inc, 2772 Donald Douglas Loop N, Santa Monica (HQ), CA, USA.

Snap also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Snap uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Snap undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Snap's standard contractual clauses, see https://snap.com/en-US/terms/standard-contractual-clauses.

To learn more about the data processed through the use of Snapchat, please see the Privacy Policy at . https://snap.com/de-DE/privacy/privacy-policy.

TikTok privacy policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The responsible company for the European region is the Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

TikTok also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or a data transfer there, TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

To learn more about the standard contractual clauses and the data processed through the use of TikTok Pixel, please see the Privacy Policy at https://www.tiktok.com/legal/privacy-policy-eea?lang=de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller, respectively.

Twitter privacy policy

Twitter privacy policy summary ???? Data subjects: visitors to the website . ???? Purpose: Optimization of our service . ???? Processed data: Data such as user behavior data, information about your device, and your IP address . You can find more details about this below in the privacy policy. ???? Storage period: collected data from other websites Twitter deletes after 30 days at the latest . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Twitter?

On our website, we have incorporated features of Twitter. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To our knowledge, in the European Economic Area and Switzerland, no personal data or data relating to your web activities are yet transferred to Twitter by the mere inclusion of Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the framework of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transmission to a large extent.

For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these designations have their justification and mean more or less the same thing.

Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter allows only 280 characters per message. These messages are called "tweets." Unlike Facebook, for example, the service does not focus on expanding a network for “friends” but wants to be understood as a worldwide and open news platform. On Twitter, it is also possible to have an anonymous account and tweets can be deleted by the company on the one hand, and by the users themselves on the other.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers through various channels. Twitter in particular has grown on us as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can't follow every channel separately. After all, you also have something else to do. That's why we have included Twitter functions on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through the integration, we want to strengthen our service and user experience on our website.

What data is stored by Twitter?

On some of our subpages you will find the built-in Twitter features. When you interact with Twitter content, such as clicking on a button, Twitter may collect and store data. And this is the case even if you do not have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

What cookies are set when you are not logged in to Twitter, but visit a website with built-in Twitter features, we will show you now. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with Twitter content.

These cookies were used in our test:

Name: personalization_id
Wert: “v1_cSJIsogU51SeE312429758”
Purpose: This cookie stores information about how you use the website and which advertisements you may have come to Twitter from.
Expiration date: after 2 years

 

Name:long
Value: en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after session end

 

Name: guest_id
Value: 312429758v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiration date: after 2 years

 

Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose for this cookie.
Expiration date: after session end

 

Name: external_referer
Value: 3124297582beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days

 

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiration date: After one year

 

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiration date: after 6 hours

 

Name: _twitter_sess
Value: 53D%253D–dd0248312429758-
Purpose: This cookie allows you to use features within the Twitter website.
Expiration date: after session end

 

Note: Twitter also works with third-party providers. That's why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data also serves internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it is deleted, aggregated or otherwise obscured after a maximum of 30 days. Twitter's servers are located on various server centers in the United States. Accordingly, it can be assumed that the collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.

 

How can I delete my data or prevent the data from being stored?

Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data from you.

If you have a Twitter account, you can manage your data by clicking "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on "Individualization". Under the "Individualization and Data" section, you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only “edit cookies in the browser you choose”. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

You can also manage your browser in such a way that you are informed for each individual cookie. Then you can always decide individually whether to allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can turn off personalized advertising under "Individualization and data". If you use Twitter on a browser, you can disable personalized advertising at https://optout.aboutads.info/?c=2&lang=EN.

Legal basis

If you have consented that data from you can be processed and stored through embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners. We use the integrated social media elements nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Twitter also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.

As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Twitter uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Twitter undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on Twitter's standard contractual clauses, please visit https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter, nor do we have any responsibility for what Twitter does with your data. If you have any further questions about this topic, we encourage you to review Twitter's privacy policy at https://twitter.com/de/privacy.

XING Privacy Policy

Xing Privacy Policy Summary ???? Data subjects: visitors to the website . ???? Purpose: Optimization of our service . ???? Processed data: for example, your IP address, browser data, date and time of your page view may be stored . More details on this can be found below in the privacy policy. ???? Storage period: data of Xing users are stored until a deletion is requested . ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests)

What is Xing?

We use social plugins of the social media network Xing, of the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. Through these functions, you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data may be transmitted to the “Xing servers”, stored and evaluated. In this privacy policy, we want to inform you about what data is involved and how you can manage or prevent this data storage.

Xing is a social network headquartered in Hamburg, Germany. The company specializes in managing professional contacts. That is, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one's own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.

Why do we use Xing on our website?

There is now a glut of social media channels and we are well aware that your time is very valuable. Not every company's social media channel can be scrutinized closely. That's why we want to make your life as easy as possible, so you can share or follow interesting content directly from our website on Xing. With such "social plug-ins" we extend our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. That means our service is only shown to people who are really interested in it.

What data is stored by Xing?

Xing offers the share button, the follow button, and the log-in button as plug-ins for websites. As soon as you open a page where a social plug-in from Xing is built in, your browser connects to servers in a data center used by Xing. In the case of the share button, no data is to be stored - according to Xing - that could infer a direct reference to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. Thus, no evaluation of your user behavior takes place. For more information, please visit https://dev.xing.com/plugins/share_button/privacy_policy.

For the other Xing plug-ins, cookies are only set in your browser when you interact with or click on the plug-in. Here, personal data such as your IP address, browser data, date and time of your page view may be stored at Xing. If you have a XING account and are logged in, collected data will be assigned to your personal account and the data stored therein.

The following cookies are set in your browser when you click on the follow or log in button and are not yet logged in to Xing. Please keep in mind that this is an exemplary list and we cannot claim completeness:

Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Purpose: This cookie is used to create and store website visitor identifiers.
Expiration date: after session end

Name: c_
Wert: 157c609dc9fe7d7ff56064c6de87b019312429758-8
Purpose: We were unable to find out any more detailed information about this cookie.
Expiration date: after one day

Name: prevPage
Value: wbm%2FWelcome%2Flogin
Purpose: This cookie stores the URL of the previous web page you visited.
Expiration date: after 30 minutes

Name: s_cc
Value: true
Purpose: This Adobe Site Catalyst cookie determines whether cookies are generally enabled in the browser.
Expiration date: after session end

Name: s_fid
Wert: 6897CDCD1013221C-39DDACC982217CD1312429758-2
Purpose: This cookie is used to identify a unique visitor.
Expiration date: after 5 years

Name: visitor_id
Wert: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Purpose: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiration date: after 2 years

Name:_session_id
Wert: 533a0a6641df82b46383da06ea0e84e7312429758-2
Purpose: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide the features of Xing.
Expiration date: after session end

Once you are logged in or a member of Xing, additional personal data is definitely collected, processed and stored. Xing also discloses personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent, or if there is a legal obligation.

How long and where is the data stored?

Xing stores data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.

How can I delete my data or prevent it from being stored?

You have the right to access and also delete your personal data at any time. Even if you are not a Xing member, you can use your browser to prevent possible data processing or manage it according to your wishes. Most data is stored via cookies. Depending on which browser you have, the management works slightly differently. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.

 

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that data from you can be processed and stored by embedded social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in a fast and good communication with you or other customers and business partners. We use the integrated social media elements nevertheless only insofar as you have given consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.

We have tried to bring you closer to the most important information about data processing by Xing. At https://privacy.xing.com/de/datenschutzerklaerung you can learn even more about the data processing of the social media network Xing.

Payment-Provider Introduction

Payment Provider Privacy Policy Summary ???? Data subjects: visitors to the website . ???? Purpose: Enabling and optimizing the payment process on our website . ???? Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data . More details can be found at the respective payment provider tool used. ???? Storage period: depending on the payment provider used . ⚖️ Legal basis: Art. 6 para. 1 lit. b DSGVO (performance of a contract)

What is a payment processor?

We use online payment systems on our website that enable us and you to make payments safely and smoothly. In the process, personal data may also be sent to the respective payment provider, stored and processed there, among other things. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Of course, we want to provide the best possible service with our website and our integrated online store so that you feel comfortable on our site and take advantage of our offers. We know that your time is precious and especially payment transactions must work quickly and smoothly. For these reasons we offer you various payment providers. You can choose your preferred payment provider and thus pay in the usual manner.

What data is processed?

What data exactly is processed, of course, depends on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. These are necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.

The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment has worked or not. For identity and credit checks, it may happen that payment providers forward data to the appropriate body. For all payment transactions, the business and data protection principles of the respective provider always apply. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).

Duration of data processing

We will inform you about the duration of data processing below provided we have further information on this. In general, we process personal data only as long as it is strictly necessary for the provision of our services and products. If it is required by law, for example in the case of accounting, this storage period may be exceeded. For example, we keep accounting records relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (§ 147 AO) and other relevant business documents for 6 years (§ 247 HGB) after accrual.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.

Cookies that payment providers use for their functions can be deleted, disabled or managed in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.

Legal basis

So we offer for the processing of contractual or legal relations (Art. 6 para. 1 lit. b DSGVO). in addition to the traditional banking/credit institutions also other payment service providers. In the privacy statements of each payment provider (such as Amazon Payments, Apple Pay or Discover), you will be provided with a detailed overview of data processing and data storage. In addition, if you have any questions about data protection-related issues, you can always contact the persons responsible.

Information on the specific payment providers can be found – where available – in the following sections.

PayPal Privacy Policy

We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.

PayPal also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks for the legality and security of the data processing.

As a basis for data processing at recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or a data transfer there, PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information about the Standard Contractual Clauses and about the data processed through the use of PayPal, please see the Privacy Policy at https://www.paypal.com/webapps/mpp/ua/privacy-full.

Closing words

Congratulations! If you're reading this, you've really "fought" your way through our entire privacy policy, or at least scrolled all the way to here. As you can see from the scope of our privacy policy, we take the protection of your personal data, anything but lightly.
. It is important to us to inform you to the best of our knowledge and belief about the processing of personal data. However, we do not only want to tell you what data is processed, but also to explain the reasons for the use of various software programs. As a rule, privacy statements sound very technical and legalistic. However, since most of you are not web developers or lawyers, we also wanted to take a different approach linguistically and explain the facts in simple and clear language. Of course, this is not always possible due to the subject matter. Therefore, the most important terms are explained in more detail at the end of the privacy statement.
If you have any questions about data protection on our website, please do not hesitate to contact us or the responsible office. We wish you still a nice time and hope to welcome you on our website again soon.

All texts are protected by copyright.

Source: Created with the Data Protection Generator by AdSimple